"Writing your name everywhere isn't art. It has no message, and no relevance"
Lego. Cap'n Crunch. G.I. Joe. Chef Boyardee. Nike. Sony. Heineken. Ralph Lauren. BMW. Rolex.
Growing up, it was drilled into us that everything we needed, everything that we valued, everything that would complete us had a name brand attached to it. The marketing for these things were stamped into every square inch of our psyche. It was on the television, in our music, and on billboards down every street. Every nook and cranny was filled with an ad telling us what we needed- what would make us whole. "All things in moderation" had come to pass generations ago, and the human spirit that was our beacon of light became lost and faded away into a desperate attempt to emulate a Ray Ban commercial.
Then a name appeared scrawled across the wall. The name had no price tag attached. It simply said "I'm still here". Then another appeared next to it, and it was large and colorful and it said "I'm here too and there's something special about me." More names appeared, and they became intricate and beautiful. They began to master the techniques of catching your attention even better than the ads that tried to drown them out. Ads of the people, celebrating their own
existence and it was good.
Our art and our names are a celebration of life. We are here. Our spirits blazing, more relevant than any version of life that anyone could sell us.